Mag. Marion Garaus, Privatdoz. PhD
Garaus, M., Wolfsteiner, E., & Florack, A. (2022). When Food Co-Branding Backfires: The Overexpectation Effect. Foods, 11(14), Article 2136. https://doi.org/10.3390/foods11142136
Garaus, M., & Wagner, U. (2019). Let me entertain you - Increasing overall store satisfaction through digital signage in retail waiting areas. Journal of Retailing and Consumer Services, 47(1), 331-338. https://doi.org/10.1016/j.jretconser.2018.12.008
Wolfsteiner, E., Garaus, M., & Wagner, U. (2019). Smile please! Toward an understanding of selfie campaigns. In Proceedings of the 10th EMAC Regional Conference
Garaus, M., Florack, A., & Wolfsteiner, E. (2019). Too much of a good thing: Ceiling effects for strong partners in brand alliances. In Proceedings of the French-Austrian-German Workshop on Consumer Behavior
Wolfsteiner, E., & Garaus, M. (2019). TV advertising vs. sponsored TV content in media multitasking situations: The moderating role of sensory mode. In Proceedings of the International Conference on Research in Advertising
Garaus, M., Florack, A., & Egger, M. (2018). Ceiling and negative effects in brand alliances. Brand Camp, Obergurgl, Austria.
Garaus, M. (2018). Confusion in Internet retailing: Causes and consequences. Internet Research, 28(2), 477-499. https://doi.org/10.1108/IntR-11-2016-0356
Garaus, M., & Wagner, U. (2018). Let me entertain you - Reducing perceived waiting time through digital signage. In Proceedings for the 47th EMAC Conference 2018
Bauer, C., Garaus, M., Strauss, C., & Wagner, U. (2018). Research Directions for Digital Signage Systems in Retail. In E. Shakshuki, & A. Yasar (Eds.), 9th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN) / 8th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH) (Vol. 141, pp. 503-506). ELSEVIER SCIENCE BV. https://doi.org/10.1016/j.procs.2018.10.135
Garaus, M., & Wagner, U. (2018). The influence of digital signage on the waiting experience and store satisfaction. In Proceedings for 2018 AMA Winter Academic Conference (Vol. 29)
Garaus, C., & Garaus, M. (2018). voestalpine - One step ahead. In U. Wagner, H. Reisinger, & K. Akbari (Eds.), Fallstudien aus der österreichischen Marketingpraxis 8 (1 ed., Vol. 8, pp. 29-43). Facultas.
Garaus, M., Wagner, U., & Manzinger, S. (2017). Happy grocery shopper: The creation of positive emotions through affective digital signage content. Technological Forecasting & Social Change, 124, 295 - 305. https://doi.org/10.1016/j.techfore.2016.09.031
Garaus, M., Wagner, U., & Bäck, A. (2017). The effect of media multitasking on advertising message effectiveness. Psychology & Marketing, 34(2), 138-156. https://doi.org/10.1002/mar.20980
Garaus, M. (2017). Atmospheric harmony in the retail environment: Its influence on store satisfaction and re-patronage intention. Journal of Consumer Behaviour, 16(3), 265 - 278. https://doi.org/10.1002/cb.1626
Garaus, M., Wolfsteiner, E., & Wagner, U. (2016). Shoppers' acceptance and perceptions of electronic shelf labels. Journal of Business Research, 69(9), 3687-3692. https://doi.org/10.1016/j.jbusres.2016.03.030
Garaus, M., Manzinger, S., & Wagner, U. (2016). Happy grocery shopper: The creation of positive emotions through affective digital signage content. In Proceedings of the 2016 Winter Marketing Educators' Conference
Garaus, M. (2016). Kattus - Die prickelnde Welt der Schaumweine. In U. Wagner, H. Reisinger, & C. Schwand (Eds.), Fallstudien aus der österreichischen Marketingpraxis 7: Ein Arbeitsbuch zu den Grundzügen des Marketing (Vol. 7, pp. 47 - 56). Facultas.
Garaus, C., & Garaus, M. (2016). LEGO - Der Stein der Weisen: Neuproduktentwicklung bei LEGO. In U. Wagner, H. Reisinger, & C. Schwand (Eds.), Fallstudien aus der österreichischen Marketingpraxis 7: Ein Arbeitsbuch zu den Grundzügen des Marketings (Vol. 7, pp. 35 - 45). Facultas.
Garaus, M., & Wagner, U. (2016). Retail shopper confusion: Conceptualization, scale development, and consequences. Journal of Business Research, 69(9), 3459 - 3467. https://doi.org/10.1016/j.jbusres.2016.01.040
Garaus, M., Wagner, U., & Kummer, C. (2015). Cognitive fit, retail shopper confusion, and shopping value: Empirical investigation. Journal of Business Research, 68(5), 1003-1011. https://doi.org/10.1016/j.jbusres.2014.10.002
Happy grocery shopper: The creation of positive emotions through affective digital signage content
Marion Garaus (Speaker)
3 Nov 2016
Activity: Talks and presentations › Talk or oral contribution › Science to Science
Retail Shopper Confusion - Einkaufsverwirrung am Point-of-Sale
Marion Garaus (Speaker)
23 Apr 2015
Activity: Talks and presentations › Talk or oral contribution › Other
Der Einfluss von Einkaufsverwirrung auf das Konsumentenverhalten am Point-of-Sale: Experimentelle Untersuchung
Marion Garaus (Speaker)
28 Jan 2015
Activity: Talks and presentations › Talk or oral contribution › Other
Consumer reactions to confusing store environments
Marion Garaus (Speaker)
4 Dec 2013
Activity: Talks and presentations › Talk or oral contribution › Other
Consumer in-store responses to retail shopper confusion
Marion Garaus (Speaker)
4 Jun 2013 → 7 Jun 2013
Activity: Talks and presentations › Talk or oral contribution › Other
Retail shopper confusion: Conceptualization, scale development, nomological validation
Marion Garaus (Speaker)
4 Jun 2013 → 7 Jun 2013
Activity: Talks and presentations › Talk or oral contribution › Other
Explaining the choice overload effect Does Self-Determination-Theory help?
Marion Garaus (Speaker)
22 May 2012
Activity: Talks and presentations › Talk or oral contribution › Other
Department of Developmental and Educational Psychology
Liebiggasse 5
1010 Wien