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Garaus, M., Manzinger, S., & Wagner, U. (2016). Happy grocery shopper: The creation of positive emotions through affective digital signage content. in Proceedings of the 2016 Winter Marketing Educators' Conference

Garaus, M. (2016). Kattus - Die prickelnde Welt der Schaumweine. in U. Wagner, H. Reisinger, & C. Schwand (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 7: Ein Arbeitsbuch zu den Grundzügen des Marketing (Band 7, S. 47 - 56). Facultas.

Garaus, C., & Garaus, M. (2016). LEGO - Der Stein der Weisen: Neuproduktentwicklung bei LEGO. in U. Wagner, H. Reisinger, & C. Schwand (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 7: Ein Arbeitsbuch zu den Grundzügen des Marketings (Band 7, S. 35 - 45). Facultas.