Prof. Dipl.-Psych. Dr. Arnd Florack

Sprechstunde: Do 16.00-17.00

Florack, A., & Palcu, J. (2017). The psychology of branding. in C. Jansson-Boyd, & M. Zawisza (Hrsg.), International handbook of consumer psychology.. New York: Routledge.
Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (2017). Attention to Country-of-Origin Information: An Eye-Tracking Approach. in Proceedings of the American Marketing Association Winter Educators’ Conference.
Hubert, M., Florack, A., Gattringer, R., Eberhardt, T., Enkel, E., & Kenning, P. (2017). Flag up! – Flagship products as important drivers of perceived brand innovativeness. Journal of Business Research, 71, 154-163. DOI: 10.1016/j.jbusres.2016.09.001
Serfas, B., Florack, A., Büttner, O., & Voegeding, T. (2017). What Does It Take for Sour Grapes to Remain Sour? Persistent Effects of Behavioral Inhibition in Go/No-Go Tasks on the Evaluation of Appetitive Stimuli. Motivation Science, 3(1), 1-18. DOI: 10.1037/mot0000051
Florack, A., Genschow, O., & Palcu, J. (2016). Implizite Markenführung. in A. Schimansky (Hrsg.), Der neue Wert der Marke: Markenbewertungsverfahren für ein erfolgreiches Markenmanagement. (2. Aufl.). (Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften ). München: Verlag Franz Vahlen GmbH.
Kleber, J., Florack, A., & Chladek, A. (2016). How to present donations: The moderating role of numeracy in cause-related marketing. Journal of Consumer Marketing. Journal of Consumer Marketing, 33(3), 153-161. DOI: 10.1108/JCM-12-2014-1240
Serfas, B., Büttner, O., & Florack, A. (2016). Using Implementation Intentions in Shopping Situations: How Arousal Can Help Shield Consumers Against Temptation. Applied Cognitive Psychology, 30(5), 672-680. DOI: 10.1002/acp.3241
Rollett, B., Florack, A., Klinger, D., Glaser, K., Hartmann, H., & Werneck, H. (2016). Persönlichkeit und Selbstregulation als Determinanten positiver versus negativer Freundschaftsbeziehungen im beginnenden Erwachsenenalter. Beitrag in 50. Kongress der Deutschen Gesellschaft für Psychologie, Leipzig, Deutschland.
Haasova, S., Elekes, B., Missbach, B., & Florack, A. (2016). Effects of Imagined Consumption and Simulated Eating Movements on Food Intake: Thoughts about Food Are Not Always of Advantage. Frontiers in Psychology, 7, [1691]. DOI: 10.3389/fpsyg.2016.01691
Zabkar, V., Arslanagic-Kalajdzic, M., Diamantopoulos, A., & Florack, A. (2016). The Impact of Consumer Personality Traits on Global Brand Purchase Intentions: A Four-Country, Balkan Report. in Proceedings of the 7th European Marketing Academy Regional Conference.
Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (2016). Attention to Country of Origin Information. Beitrag in Association for Consumer Research Conference (ACR 2016), Berlin, Deutschland.
Florack, A., & Egger, M. (2016). The Effects of Selective Attention on Choice: An Eye-Tracking Study. Beitrag in Association of Consumer Research Conference, Berlin, Deutschland.
Arslanagic-Kalajdzic, M., Zabkar, V., Diamantopoulos, A., & Florack, A. (2016). Brothers in Blood, Yet Strangers in Response to Global Brands: A Four-Country Study of the Role of Consumer Personality. Beitrag in 3rd AIB-CEE Chapter Conference, Prag, Tschechische Republik.
Friese, M., Engeler, M., & Florack, A. (2015). Self-perceived successful weight regulators are less affected by self-regulatory depletion in the domain of eating behavior. Eating Behaviors, 16, 5-8.
Palcu, J., & Florack, A. (2015). Eye Tracking und reaktionszeitbasierte Verfahren zur Messung impliziter Kommunikationswirkungen. in F-R. Esch, T. Langner, & M. Bruhn (Hrsg.), Handbuch Controlling der Kommunikation: Prognose des Kommunikationserfolgs. (S. 1 - 19). Wiesbaden: Springer. DOI: 10.1007/978-3-658-05260-7_11-1
Missbach, B., Florack, A., & König, J. (2015). Mental imagery and food consumption. Frontiers in Psychiatry, 6, [48]. DOI: 10.3389/fpsyt.2015.00048
Wänke, M., & Florack, A. (2015). Markenmanagement. in K. Moser (Hrsg.), Wirtschaftspsychologie. (S. 101 - 118). Berlin, Heidelberg: Springer.
Büttner, O., Kempinski, M., Serfas, B., Florack, A., & Vohs, K. (2015). The Influence of Shopping Lists on Visual Distraction.. Postersitzung präsentiert bei North American Conference of the Association of Consumer Research, New Orleans, USA / Vereinigte Staaten.
Diamantopoulos, A., Florack, A., & Serfas, B. (2015). The Stereotype Content Model (SCM) in Country-of-Origin (COO) Research: Measurement Issues.. Beitrag in American Marketing Association Winter Educators’ Conference, San Antonio, USA / Vereinigte Staaten.
Büttner, O., Kempinski, M., Serfas, B., Florack, A., & Vohs, K. (2015). The effects of shopping lists on visual distraction.. Postersitzung präsentiert bei North American Conference of the Association of Consumer Research, New Orleans, USA / Vereinigte Staaten.
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2015). Explicit and implicit country-of-origin stereotypes: Using the stereotype content model to predict consumer responses.. Beitrag in 44th European Marketing Academy Conference (EMAC 2015), Leuven, Belgien.
Palcu, J., Kleber, J., & Florack, A. (2015). How store employees influence consumer choice under retail crowding – A social overload perspective.. Beitrag in North American Conference of the Association of Consumer Research, New Orleans, USA / Vereinigte Staaten.
Rollett, B., Florack, A., Klinger, D., & Mühlbauer, P. (2015). Entwicklungsbedingungen des Selbstregulationsfokus (SRF) nach Higgins.. 22. Tagung der Fachgruppe Entwicklungspsychologie der Deutschen Gesellschaft für Psychologie, Frankfurt, Deutschland.
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2015). Explicit and Implicit Country-of-Origin Stereotypes: Using the Stereotype Content Model to Predict Consumer Responses. in Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research.
Diamantopoulos, A., Florack, A., & Serfas, B. (2015). The Stereotype Content Model (SCM) in Country-of-Origin Research: Measurement Issues. Beitrag in American Marketing Association Winter Educators’ Conference, San Antonio, USA / Vereinigte Staaten.
Susanne, L., Florack, A., & Keller, J. (2015). Self-regulation and protective health behaviour: How regulatory focus and anticipated regret are related to vaccination decisions. Psychology & Health: an international journal, 30(2), 165.
Büttner, O., Florack, A., & Scarabis, M. (2014). Werbekommunikation. in Psychologie der Kommunikation für Sozial- und Wirtschaftswissenschaftler.. Stuttgart: W. Kohlhammer GmbH.
Büttner, O., Florack, A., & Göritz, A. (2014). Shopping Orientation as a Stable Consumer Disposition and Its Influence on Consumers’ Evaluations of Retailer Communication. European Journal of Marketing, 48(5/6), 1026-1045. DOI: 10.1108/EJM-04-2012-0210
Büttner, O., Florack, A., Leder, H., Paul, M. A., Serfas, B., & Schulz, A. M. (2014). Hard to Ignore: Impulsive Buyers Show an Attentional Bias in Shopping Situations. Social Psychological and Personality Science, 5(3), 343. DOI: 10.1177/1948550613494024
Florack, A., Kleber, J., Busch, R., & Stöhr, D. (2014). Detaching the ties of ownership: The effects of hand washing on the exchange of endowed products. Journal of Consumer Psychology, 24(2), 284-289.
Genschow, O., & Florack, A. (2014). Attention on the source of influence reverses the impact of cross-contextual imitation. Journal of Experimental Psychology: Human Perception and Performance, 40(3), 904.
Genschow, O., Florack, A., & Wänke, M. (2014). Recognition and approach responses toward threatening objects. Social Psychology, 86-92. DOI: 10.1027/1864-9335/a000163
Blanz, M., Florack, A., & Piontkowski, U. (2014). Kommunikation: Eine interdisziplinäre Einführung. Stuttgart: W. Kohlhammer GmbH.
Büttner, O., Florack, A., & Serfas, B. (2014). A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children’s Consumption Behaviour. Journal of Consumer Policy: consumer issues in law, economics and behavioral sciences, 37, 161-182. DOI: 10.1007/s10603-013-9250-0
Rohmann, A., Florack, A., Samochowiec, J., & Simonett, N. (2014). I'm not sure how she will react": Predictability moderates the influence of positive contact experiences on intentions to interact with a host community member. International Journal of Intercultural Relations, 284-289. [24]. DOI: 10.1016/j.ijintrel.2013.10.002
Büttner, O., Wieber, F., Schulz, A. M., Bayer, U., Florack, A., & Gollwitzer, P. (2014). Visual attention and goal pursuit: Deliberative and implemental mindsets affect breadth of attention. Personality and Social Psychology Bulletin. DOI: 10.1177/014616721453970
Büttner, O., Serfas, B., & Florack, A. (2014). Excessive shopping, visual attention, and the influence of the store environment on product evaluations.. Postersitzung präsentiert bei Society for Consumer Psychology Winter Conference, Miami, Miami, USA / Vereinigte Staaten.
Serfas, B., Büttner, O., & Florack, A. (2014). Jiu-Jitsu for Compulsive Buyers: Arousal in Shopping Situations Can Be Utilized to Strengthen Self-Control.. Beitrag in Society for Consumer Psychology Winter Conference, Miami, Miami, USA / Vereinigte Staaten.
Büttner, O., Florack, A., & Göritz, A. (2014). Shopping orientation as a stable consumer disposition and its influence on consumers’ evaluations of retailer communication.
Florack, A., Rohmann, A., Palcu, J., & Mazziotta, A. (2014). How initial cross-group friendships prepare for intercultural communication: The importance of anxiety reduction and self-confidence in communication. International Journal of Intercultural Relations.
Büttner, O., Kempinski, M., Serfas, B., & Florack, A. (2014). Can take my eyes off: Making a shopping-list reduces visual distraction in shopping situations.. Beitrag in 43rd Annual Conference of the European Marketing Academy, Valencia, Spanien.
Serfas, B., Büttner, O., & Florack, A. (2014). Shopping situations elicit arousal in excessive shoppers.. Beitrag in 43rd Annual Conference of the European Marketing Academy, Valencia, Spanien.
Serfas, B., Büttner, O., & Florack, A. (2014). Shopping situations trigger arousal in impulsive buyers.. Beitrag in 11. Tagung der Österreichischen Gesellschaft für Psychologie (ÖGP), Wien, Österreich.
Serfas, B., Büttner, O., & Florack, A. (2014). Eyes wide shopped: Shopping situations trigger arousal in impulsive buyers. PLoS ONE, 9(12). DOI: 10.1371/journal.pone.0114593
Diamantopoulos, A., Florack, A., & Serfas, B. (2014). The stereotype content model applied to country-of-origin stereotypes: model validation and prediction of purchase intentions.. Postersitzung präsentiert bei North American Conference of the Association of Consumer Research, Baltimore, USA / Vereinigte Staaten.
Wenkel, C., Büttner, O., & Florack, A. (2014). Visual Attention in Shopping Situations: A Mobile Eye- Tracking Study
.. Postersitzung präsentiert bei 49. Kongress der Deutschen Gesellschaft für Psychologie, Bochum, Deutschland.
Dimofte, C., & Florack, A. (2014). Brand-Related Background Music And Consumer Choice.. Postersitzung präsentiert bei Annual Conference of the European Marketing Academy, Valencia, Spanien.
Wenkel, C., Büttner, O., & Florack, A. (2014). Attentional bias in shopping situations: A field study using mobile eye-tracking.. Postersitzung präsentiert bei 11. Tagung der Österreichischen Gesellschaft für Psychologie (ÖGP), Wien, Österreich.
Rollett, B., Florack, A., Gaderer, R., & Klinger, D. (2014). Untersuchungen zur längsschnittlichen Entwicklung des Selbstregulationsfokus nach Higgins
..
Florack, A., Büttner, O., & Serfas, B. (2014). Impulsive buying and visual attention: a framework.. Beitrag in General Meeting of the European Association of Social Psychology., Amsterdam, Niederlande.
Ergebnisse 1 bis 50 von 134
<< Anfang < Zurück Page 1 Page 2 Page 3 Weiter > Ende >>

Institut für Angewandte Psychologie: Arbeit, Bildung, Wirtschaft

Universitätsstraße 7 (NIG)
1010 Wien
Zimmer: C0719

T: +43-1-4277-47352
F: +43-1-4277-847352

arnd.florack@univie.ac.at