Dr. Martin Egger, BSc MSc
T: +43-1-4277-47357
Gidaković, P., Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Zabkar, V. (2022). The Interplay of Brand-, Brand Origin-, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management, 33(4), 1924-1949. https://doi.org/10.1111/1467-8551.12552
Egger, M., Florack, A., & Hübel, C. (2022). How placement affects brand preferences in advergames: A test of inhibition and facilitation processes during search. Computers in Human Behavior, 134, [107328]. https://doi.org/10.1016/j.chb.2022.107328
Egger, M., & Florack, A. (2022). Investigating the mechanisms by which selective attention affects subsequent preferences and choice. Scientific Reports, 12(1), [19345]. https://doi.org/10.1038/s41598-022-23859-6
Diamantopoulos, A., Szöcs, I., Florack, A., Kolbl, Ž., & Egger, M. (2021). The Bond Between Country and Brand Stereotypes: Insights on the Role of Brand Typicality and Utilitarian/Hedonic Nature in Enhancing Stereotype Content Transfer. International Marketing Review, 38(6), 1143-1165. https://doi.org/10.1108/IMR-09-2020-0209
Diamantopoulos, A., Egger, M., Florack, A., Gidaković, P., Kolbl, Z., Szöcs, I., & Zabkar, V. (2020). On the Interplay of Brand Origin, Brand and Brand User Stereotypes. in Proceedings of the 11th EMAC Regional Conference http://proceedings.emac-online.org/index.cfm?abstractid=R2020-83474&On%20the%20Interplay%20of%20Brand%20Origin,%20Brand%20and%20Brand
Florack, A., Egger, M., & Hübner, R. (2020). When products compete for consumers attention: How selective attention affects preferences. Journal of Business Research, 111, 117-127. [111]. https://doi.org/10.1016/j.jbusres.2019.05.009
Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Kolbl, Z. (2019). Country and Brand Stereotypes as Drivers of Brand Evaluations. in Proceedings of the 48th European Marketing Academy Conference
Egger, M., Florack, A., Diamantopoulos, A., & Halkias, G. (2019). The early gaze catches the consumer: the role of attention on country of origin cues in a screening and an evaluation phase. Beitrag in NeuroPsychoEconomics Conference 2019, Rom, Italien.
Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Kolbl, Z. (2019). The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes. Beitrag in Annual Meeting of the Academy of International Business, Kopenhagen, Dänemark.
Garaus, M., Florack, A., & Egger, M. (2018). Ceiling and negative effects in brand alliances. Brand Camp, Obergurgl, Österreich.
Egger, M., Florack, A., & Hübner, R. (2018). How selective attention shapes preferences. Beitrag in 20th ESCON Transfer of Knowledge Conference, Köln, Deutschland.
Florack, A., Egger, M., & Hübner, R. (2018). The Effect of Selective Attention on Preferences. Beitrag in 37th Meeting of the European Group of Process Tracing Studies , Aarhus, Dänemark.
Florack, A., & Egger, M. (2017). How Selective Attention Shapes Consumers’ Preferences. Beitrag in 18th General Meeting of The European Association for Social Psychology
, Granada, Spanien.
, Granada, Spanien.
Egger, M., & Florack, A. (2017). How Selective Attention Shapes Preferences. Beitrag in 16. Tagung der Fachgruppe Sozialpsychologie, Ulm, Deutschland.
Florack, A., & Egger, M. (2017). The Effect of Selective Attention on Preferences. Beitrag in La Londe Conference 2017, La Londe-les-Maures, Frankreich.
Institut für Arbeits-, Wirtschafts- und Sozialpsychologie
Liebiggasse 5
1010 Wien
T: +43-1-4277-47357