Dr. Martin Egger, BSc MSc
T: +43-1-4277-47357






Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Kolbl, Z. (2019). Country and Brand Stereotypes as Drivers of Brand Evaluations. in Proceedings of the 48th European Marketing Academy Conference


Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Kolbl, Z. (2019). The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes. Beitrag in Annual Meeting of the Academy of International Business, Kopenhagen, Dänemark.


Egger, M., Florack, A., & Hübner, R. (2018). How selective attention shapes preferences. Beitrag in 20th ESCON Transfer of Knowledge Conference, Köln, Deutschland.

Florack, A., Egger, M., & Hübner, R. (2018). The Effect of Selective Attention on Preferences. Beitrag in 37th Meeting of the European Group of Process Tracing Studies , Aarhus, Dänemark.

Florack, A., & Egger, M. (2017). How Selective Attention Shapes Consumers’ Preferences. Beitrag in 18th General Meeting of The European Association for Social Psychology
, Granada, Spanien.

Egger, M., & Florack, A. (2017). How Selective Attention Shapes Preferences. Beitrag in 16. Tagung der Fachgruppe Sozialpsychologie, Ulm, Deutschland.

Florack, A., & Egger, M. (2017). The Effect of Selective Attention on Preferences. Beitrag in La Londe Conference 2017, La Londe-les-Maures, Frankreich.

Institut für Arbeits-, Wirtschafts- und Sozialpsychologie

Liebiggasse 5
1010 Wien

T: +43-1-4277-47357

martin.egger@univie.ac.at