[Zurück]
Dr. Sonja Kunz, BSc BA MSc
Pivecka, P. N., Kunz, S., & Florack, A. (2024). From menus to misbeliefs: Absolute frequencies of healthy and tasty dishes predict the unhealthy = tasty belief in restaurants. Acta Psychologica, 250, 104509. [104509]. https://doi.org/10.1016/j.actpsy.2024.104509
Kunz, S., Pivecka, P. N., Dietachmair, C., & Florack, A. (2024). Seeing is misbelieving: Consumers wrongly believe that unhealthy food tastes better when there is more of it. Appetite, 197, 107295. https://doi.org/10.1016/j.appet.2024.107295
Pivecka, P. N., Kunz, S., & Florack, A. (2023). Social Class Differences in Dietary Intake are Mediated by the Relationship Between Health and Taste: Findings from a Cross-sectional and Longitudinal Study. Food Quality and Preference, 109, 104914. [104914]. https://doi.org/10.1016/j.foodqual.2023.104914
Kunz, S., Haasova, S., Pivecka, P. N., Schmidt, J., & Florack, A. (2023). Food Is All Around: How Contexts Create Misbeliefs About the Health–Taste Relationship. Psychological Science, 34(5), 568-580. https://doi.org/10.1177/09567976231158288
Kunz, S., Florack, A., Campuzano, I., & Alves, H. (2021). The sustainability liability revisited: Positive versus negative differentiation of novel products by sustainability attributes. Appetite, 167, [105637]. https://doi.org/10.1016/j.appet.2021.105637
Florack, A., Koch, T., Haasova, S., Kunz, S., & Alves, H. (2021). The Differentiation Principle: Why Consumers Often Neglect Positive Attributes of Novel Food Products. Journal of Consumer Psychology, 31(4), 684-705. https://doi.org/10.1002/jcpy.1222
Kunz, S., Haasova, S., & Florack, A. (2020). Fifty shades of food: The influence of package color saturation on health and taste in consumer judgments. Psychology & Marketing, 37(7), 900-912. https://doi.org/10.1002/mar.21317
Kunz, S., Haasova, S., Rieß, J., & Florack, A. (2020). Beyond healthiness: The impact of traffic light labels on taste expectations and purchase intentions. Foods, 9(2), [134]. https://doi.org/10.3390/foods9020134

Why we Think Unhealthy Food Tastes Better: From Cognitive Illusions to Unfavorable Beliefs About Food

Sonja Kunz (Vortragende*r), Niklas Pivecka (Autor*in) & Arnd Florack (Autor*in)

28 Sep. 2024

Aktivität: Vorträge › Vortrag › Science to Science

Seeing is Misbelieving: Consumers Wrongly Believe That Unhealthy Food Tastes Better When There is More of it

Sonja Kunz (Vortragende*r), Niklas Pivecka (Autor*in), Clara Dietachmair (Autor*in) & Arnd Florack (Autor*in)

17 Sep. 2024

Aktivität: Vorträge › Vortrag › Science to Science

Food is all Around: How Contexts Create Misperceptions About the Health-Taste Relationship

Sonja Kunz (Vortragende*r), Simona Haasova (Autor*in), Peer Niklas Pivecka (Autor*in), Justus Schmidt (Autor*in) & Arnd Florack (Autor*in)

28 Aug. 2023 → 30 Aug. 2023

Aktivität: Vorträge › Vortrag › Science to Science

Pseudocontingencies in the Wild: Exploring Contingency Inferences from Base Rates Outside the Experimental Setting

Peer Niklas Pivecka (Vortragende*r), Sonja Kunz (Autor*in) & Arnd Florack (Autor*in)

21 Aug. 2023

Aktivität: Vorträge › Vortrag › Science to Science

Food is all around: Why the unhealthy = tasty belief might be an illusory correlation

Sonja Kunz (Vortragende*r), Simona Haasova (Autor*in), Peer Niklas Pivecka (Autor*in), Justus Schmidt (Autor*in) & Arnd Florack (Autor*in)

29 Aug. 2022 → 31 Aug. 2022

Aktivität: Vorträge › Vortrag › Science to Science

The differentiation principle: Why consumers often neglect positive attributes of novel food products

Sonja Kunz (Vortragende*r), Arnd Florack (Autor*in), Teresa Koch (Autor*in), Simona Haasova (Autor*in) & Hans Alves (Autor*in)

13 Sep. 2021 → 15 Sep. 2021

Aktivität: Vorträge › Vortrag › Science to Science

Seeing healthy food as a treat: toward an ecological view of the relationship between health and taste in consumer judgments, its characteristics and mechanics.

Simona Haasova (Vortragende*r), Arnd Florack (Vortragende*r), Sonja Kunz (Vortragende*r) & Teresa Koch (Vortragende*r)

2019

Aktivität: Vorträge › Vortrag › Science to Science

Institut für Arbeits-, Wirtschafts- und Sozialpsychologie

Universitätsstraße 7 (NIG)
1010 Wien

sonja.kunz@univie.ac.at