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Mag. Marion Garaus, Privatdoz. PhD

garausm22@univie.ac.at

Wintersemester 2024

200059 UE Wissenschaftsvermittlung und Kommunikation in der Psychologie

Sommersemester 2024

200019 UE Wissenschaftsvermittlung und Kommunikation in der Psychologie

200021 UE Wissenschaftsvermittlung und Kommunikation in der Psychologie

Wintersemester 2023

200059 UE Wissenschaftsvermittlung und Kommunikation in der Psychologie

Garaus, M., Wolfsteiner, E., & Florack, A. (2022). When Food Co-Branding Backfires: The Overexpectation Effect. Foods, 11(14), Artikel 2136. https://doi.org/10.3390/foods11142136

Garaus, M., & Wagner, U. (2019). Let me entertain you - Increasing overall store satisfaction through digital signage in retail waiting areas. Journal of Retailing and Consumer Services, 47(1), 331-338. https://doi.org/10.1016/j.jretconser.2018.12.008

Wolfsteiner, E., Garaus, M., & Wagner, U. (2019). Smile please! Toward an understanding of selfie campaigns. in Proceedings of the 10th EMAC Regional Conference

Garaus, M., Florack, A., & Wolfsteiner, E. (2019). Too much of a good thing: Ceiling effects for strong partners in brand alliances. in Proceedings of the French-Austrian-German Workshop on Consumer Behavior

Wolfsteiner, E., & Garaus, M. (2019). TV advertising vs. sponsored TV content in media multitasking situations: The moderating role of sensory mode. in Proceedings of the International Conference on Research in Advertising

Garaus, M., Florack, A., & Egger, M. (2018). Ceiling and negative effects in brand alliances. Brand Camp, Obergurgl, Österreich.

Garaus, M. (2018). Confusion in Internet retailing: Causes and consequences. Internet Research, 28(2), 477-499. https://doi.org/10.1108/IntR-11-2016-0356

Garaus, M., & Wagner, U. (2018). Let me entertain you - Reducing perceived waiting time through digital signage. in Proceedings for the 47th EMAC Conference 2018

Bauer, C., Garaus, M., Strauss, C., & Wagner, U. (2018). Research Directions for Digital Signage Systems in Retail. in E. Shakshuki, & A. Yasar (Hrsg.), 9th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN) / 8th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH) (Band 141, S. 503-506). ELSEVIER SCIENCE BV. https://doi.org/10.1016/j.procs.2018.10.135

Garaus, M., & Wagner, U. (2018). The influence of digital signage on the waiting experience and store satisfaction. in Proceedings for 2018 AMA Winter Academic Conference (Band 29)

Garaus, C., & Garaus, M. (2018). voestalpine - One step ahead. in U. Wagner, H. Reisinger, & K. Akbari (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 8 (1 Aufl., Band 8, S. 29-43). Facultas.

Garaus, M., Wagner, U., & Manzinger, S. (2017). Happy grocery shopper: The creation of positive emotions through affective digital signage content. Technological Forecasting & Social Change, 124, 295 - 305. https://doi.org/10.1016/j.techfore.2016.09.031

Garaus, M., Wagner, U., & Bäck, A. (2017). The effect of media multitasking on advertising message effectiveness. Psychology & Marketing, 34(2), 138-156. https://doi.org/10.1002/mar.20980

Garaus, M. (2017). Atmospheric harmony in the retail environment: Its influence on store satisfaction and re-patronage intention. Journal of Consumer Behaviour, 16(3), 265 - 278. https://doi.org/10.1002/cb.1626

Garaus, M., Wolfsteiner, E., & Wagner, U. (2016). Shoppers' acceptance and perceptions of electronic shelf labels. Journal of Business Research, 69(9), 3687-3692. https://doi.org/10.1016/j.jbusres.2016.03.030

Garaus, M., Manzinger, S., & Wagner, U. (2016). Happy grocery shopper: The creation of positive emotions through affective digital signage content. in Proceedings of the 2016 Winter Marketing Educators' Conference

Garaus, M. (2016). Kattus - Die prickelnde Welt der Schaumweine. in U. Wagner, H. Reisinger, & C. Schwand (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 7: Ein Arbeitsbuch zu den Grundzügen des Marketing (Band 7, S. 47 - 56). Facultas.

Garaus, C., & Garaus, M. (2016). LEGO - Der Stein der Weisen: Neuproduktentwicklung bei LEGO. in U. Wagner, H. Reisinger, & C. Schwand (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 7: Ein Arbeitsbuch zu den Grundzügen des Marketings (Band 7, S. 35 - 45). Facultas.

Garaus, M., & Wagner, U. (2016). Retail shopper confusion: Conceptualization, scale development, and consequences. Journal of Business Research, 69(9), 3459 - 3467. https://doi.org/10.1016/j.jbusres.2016.01.040

Garaus, M., Wagner, U., & Kummer, C. (2015). Cognitive fit, retail shopper confusion, and shopping value: Empirical investigation. Journal of Business Research, 68(5), 1003-1011. https://doi.org/10.1016/j.jbusres.2014.10.002